[x_video_embed no_container="true"]
by Ed Celis
Most Realtors today know video has a huge impact in helping you gain more customers and close more deals. Research by the NAR and Google has shown that in this business ignoring video is a sure way to pass up on great opportunities.[pullquote cite="" type="left, left"]With video, listings are 53X more likely to be on the front page of a Google search. Video also gives you a 41% increase in click-thorugh on the search results. Hence, you also get a 75% increase on closing client leads. [/pullquote]With video, listings are 53 times more likely to be on the front page of a Google search. Video also gives you a 41% increase in click-thorugh on the search results. Hence, you also get a 75% increase on closing client leads. As WeVideo's CEO Jostein Svendsen exposed at the 2014 NAR National Conference in New Orleans, limiting yourself to a profile agent and a listing is not the best strategy for Realtors to follow.
As Svendsen explains, "to approach and get a good solution to video, you need a 360° approach to it... you probably think its a lot of work, but the fact is that most of us are shooting video almost on a regular basis. We often shoot private videos to share with friends and family, and have become avid consumers of media as a culture. Technology has made it easy to make and share videos, and WeVideo has designed a platform to do just that."
WeVideo's Real Estate 360°: A Recipe for making video work for you.[pullquote cite="" type="right, right"]Realtors today should try to make their online presence rich with video, keeping in mind that you don't need to do this overnight. [/pullquote]
If you are working in Real Estate and want to get the most out of video, the best strategy is to create videos that cover the most sought-after categories that potential customers are looking for. Realtors today should try to make their online presence rich with video, keeping in mind that you don't need to do this overnight.
Just as it takes time to build a website, your video content will take time to develop, but as you do, you will see that methodically adding videos to your site, will increase traffic, get you more referrals, and help you close more deals.
Types of videos needed to succeed.
According to the NAR and Google, there are 5 types of videos that are needed to maximize a Reator's reach and strengthen their brand presence:
[pullquote cite="" type="left, left"]There are 5 types of videos that are needed to maximize a Reator's reach and strengthen their brand presence [/pullquote]
1) Profile Video
2) Customer Testimonial
3) How to Video
4) Neighborhood Video
5) Property Listing
To be fair, all video categories should be considered as equally important when planning your work strategy- even though, clearly, the value and "shelf-life" of every video is very different. For example, your Listing Videos, often go "off the shelf" as you move your inventory, whereas Neighborhood videos have a longer shelf-life and add a different value to your presence on line. What is important to always keep in mind is that the value of any video on your site agregates over time.
So take the your time to grow your video library at your own pace, increasing the quality and complexity of your productions as you move along. Before you begin, we recommend that you watch a lot of Real Estate videos, paying attention to their style. To get you started, you can see some great different ways of making Real Estate videos using WeVideo by our friends at EQ1 Real Estate here, George Saghafian of Intero Real Estate Services here and the Robert Dowding Group here.
Don't be afraid to emulate what you like, just as you do with sales, you will eventually find a voice of your own. The important thing is that you become familiar with elements of photography, editing, and music- and then use integrate them in your own productions.
Ok, now that you are ready to start, make a quick inventory of what you need for basic production (Camera, tripod, and WeVideo) and don't be afraid to get started.
About WeVideo
WeVideo is the leading Video Creation platform on the cloud. If you haven't tired it yet, click here to register for a free account here, and start creating your own videos today. You'll be glad you did - and we will be happy to help you as you grow your business with our help.