---
title: What Is B-Roll? Definition for Video Editing | WeVideo
description: Learn what b-roll is, how it supports video storytelling, and why creators, educators, and marketers use supplemental footage.
---

[WeVideo Glossary | Video Production & Educational Technology Terms ](https://awstest.wevideo.com/glossary)

# [What Is B-Roll? Definition for Video Editing | WeVideo](https://awstest.wevideo.com/glossary/b-roll)

 Written by [WeVideo](https://awstest.wevideo.com/glossary/author/wevideo) | Jan 1, 1970 12:00:00 AM

## What Is B-Roll?

B-roll is supplemental video footage used to support the main content in a video. It's often layered over primary footage, also called A-roll, to add visual context, improve pacing, and make videos more engaging.

B-roll can include close-up shots, environmental footage, demonstrations, reactions, or cutaway scenes.

## B-Roll vs. A-Roll

A-roll contains the primary dialogue or main action that sets the story in motion, while B-roll supports the story visually and adds context to the main narrative.

For example:  
- A-roll: A presenter talking about what's taking place in their city  
- B-roll: Footage to show the city and its major landmarks

Using both together creates more polished and professional videos.

## Why B-Roll Matters

B-roll helps videos feel more dynamic and visually engaging while supporting storytelling and clarity.

B-roll makes videos better by:  
- Breaking up long talking-head shots  
- Adding visual context and detail  
- Improving pacing and engagement  
- Helping cover edits or transitions  
- Making instructional content easier to follow

Whether you're creating lessons, tutorials, marketing videos, or social content, B-roll helps maintain viewer attention.

## Example Use Cases for B-Roll

- Education: A teacher explains a science experiment while B-roll footage shows the experiment being performed.
- Business and Training: An onboarding video includes workplace footage while a narrator explains company procedures.
- Marketing and Content Creation: A creator reviews a product while B-roll highlights product features and close-up shots.

[View full post](https://awstest.wevideo.com/glossary/b-roll)

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