Explainer videos articulate a concept, idea, or topic in a clear and simple way. They can be used in diverse learning environments — like classrooms, company board rooms, or on social media — to teach a concept or introduce a service. Explainer videos provide clarity, education, and knowledge about how something works.
Explainer videos simplify complex ideas for audiences in engaging ways using narration, animation, stock media, and transitions designed to support understanding. More benefits of explainer videos include:
Increases engagement
Improves retention
Saves time for teachers and trainers
Supports diverse learning styles
Makes content scalable
Supports remote learning
Explainer videos are an effective way for educators, businesses, marketers, and creators to introduce step-by-step processes to their audiences.
Educators: Educators create explainer videos to walk through assignments, introduce science concepts like gravity, or teach complex math steps. Educators can also assign explainer videos to learners to demonstrate understanding.
Businesses: Businesses use explainer videos for employee training materials, professional learning and development, and introducing concepts via presentations, slideshows, and customer service.
Content Creation: Creators use explainer videos to introduce a service, product, or concept that supports growth outcomes. Explainer videos are also common for YouTube channels, Instagram, Facebook, or other platforms for ads, promos, or demos.