Fade in is a video editing technique that manipulates audio or video to start out quietly or invisibly until it becomes louder or more visible. Fade ins for video usually start with a black or blank screen and transition to color or picture. Fade ins for audio usually start without sound and gradually get louder. Fading in sets the mood or tone for a piece of content and prompts viewer engagement.
Using the fade in technique makes transitions smoother to create a more natural start to a video, course, or module. This method also guides attention without shocking audiences abruptly. Other benefits of the fade in technique include:
Adds cinematic quality
Supports visuals and narration
Increases professionalism
Increases attention
Fade in may seem like a subtle technique, but it strategically demands viewer attention right away.
Education: Educators use fade in to make lessons more focused for diagrams, explainer videos, transitioning between topics, or embedded questions.
Businesses: Companies benefit from fade in for presentations and slideshows, tutorials and training content, and introducing product demos to new audiences.
Content Creation: Fade in works well for creators on social media, website videos, and YouTube channel intros. Fade ins can also serve brands aesthetically.