A vertical video is a video that is taller than it is wide, designed to be viewed in portrait mode on a phone. Unlike horizontal videos that require turning phones sideways, vertical videos are viewed upright. The common aspect ratio for vertical video is 9:16 and works best for mobile viewing.
Vertical video matches how most people naturally use their phones — upright. As mobile viewing has grown, vertical video has become one of the most effective formats for reaching and engaging audiences. Other benefits to using vertical video include:
- Supports mobile-first learning
- Helps businesses reach more customers
- Easy to create on mobile
- Aligns with modern viewing habits
Vertical video is optimized for mobile viewing, performs well on social media, and enhances engagement.
Education: Educators use vertical videos for delivering microlessons, such as a 60-second grammar tip or math concept explanation.
Businesses: Businesses use vertical video to promote products and services on mobile-first platforms, to share quick customer success stories, or to deliver company updates and training snippets.
Content Creation: Creators use vertical videos for short-form content, a behind-the-scenes series, or to teach a specific skill under a minute.