A vertical video is a video that is taller than it is wide, designed to be viewed in portrait mode on a phone. Unlike horizontal videos that require turning phones sideways, vertical videos are viewed upright. The common aspect ratio for vertical video is 9:16 and works best for mobile viewing.
Vertical video matches how most people naturally use their phones — upright. As mobile viewing has grown, vertical video has become one of the most effective formats for reaching and engaging audiences. Other benefits to using vertical video include:
Supports mobile-first learning
Helps businesses reach more customers
Easy to create on mobile
Aligns with modern viewing habits
Vertical video is optimized for mobile viewing, performs well on social media, and enhances engagement.
Education: Educators use vertical videos for delivering microlessons, such as a 60-second grammar tip or math concept explanation.
Businesses: Businesses use vertical video to promote products and services on mobile-first platforms, to share quick customer success stories, or to deliver company updates and training snippets.
Content Creation: Creators use vertical videos for short-form content, a behind-the-scenes series, or to teach a specific skill under a minute.