White balance is a camera and video setting that adjusts the colors in an image so that white objects look white instead of tinted blue, orange, or green. It’s a color-corrector for images and videos that create unwanted tints from different lighting conditions. White balance makes colors in video footage look natural. Without white balance, a white shirt might look yellow under indoor lighting.
White balance ensures the colors in videos are natural and accurate to the footage, despite what lighting the footage was originally filmed in. Keeping colors realistic impacts the viewing experience, engagement, and understanding. Other benefits to white balance include:
Enhances realistic experiences
Improves skin tones
Creates a polished and professional look
Supports better storytelling
Ensures consistency across scenes
Using white balance expedites the editing process and streamlines workflows.
Education: Educators use white balance to make clear videos for biology lessons and labs, art lessons that require color accuracy, and flipped classroom videos made in various lighting conditions.
Businesses: Companies use white balance for consistent branding materials, employee onboarding videos filmed in various locations, and internal comms across departments.
Content Creation: Creators leverage white balance in content to support consistent visuals for travel videos, streaming recordings, social media content, and tutorials filmed during different times of the day.